INFLUENCE AS METHOD + launch of BECOMING THE PRODUCT by Morgane Billuart with Geert Lovink

discussion with Morgane Billuart and Geert Lovink at 6.30pm

The evening will begin with the presentation of Becoming the Product by Morgane Billuart, after which Geert Lovink will join for a conversation and Q&A. Together, they will explore how the figure of the critical internet researcher will operate within an economy shaped by attention, aesthetics, and influence. The discussion will turn to the formats that make intellectual work visible on the platform: Instagram reels and short-form content that propel figures into recognition, long-form YouTube essays that cultivate depth and analysis, and research books that play with form and aesthetics. But what does it mean to “influence” as a critical thinker online?