Je verhaal klopt. Maar voor wie eigenlijk?

A workshop on target audience thinking, climate stories and winning people over.

How do you tell a climate story that is not only accurate, but also resonates with someone outside your own bubble?

When it comes to climate issues in particular, our sense of urgency and conviction can quickly lead us to adopt a ‘broadcast’ mode. Yet a story can only truly resonate if you’re mindful of who you’re addressing: what’s on their mind, what drives them, and where is there room to connect?
Drawing on their work in Belgium and the Netherlands and their background in brand strategy and creative work, Tallita Ortiz de la Torre and Patrick van Haperen know just how natural it is to think in terms of target audiences, motivations and barriers. In this workshop, they apply that perspective to climate stories and challenge creators to do the same.

Because a story doesn’t just start with what you want to say, but with who you want to reach.

Warming Up Festival: Culture Professionals Day

On Friday 20 November, Warming Up Festival, in collaboration with the Sustainable Cultural Sector Programme, is organising a special Culture Professionals Day. This event brings together the festival’s themes with the issues you deal with on a daily basis: just as with the wider program, everything here is intertwined.
After all, a great deal is also expected of the cultural and creative sector. We are hearing more and more about the role the cultural and creative sector can play in the sustainability transition of wider society. But what does that actually look like? Sometimes new regulations seem to clash with day-to-day practice. Not everyone creates work that focuses on environmental sustainability, and yet everyone can contribute to a positive climate footprint. How can you also ensure that environmental sustainability is fully integrated into your organisation’s policy, without compromising other important values?

Check out more information and the complete Warming Up Festival program here.