BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN PRODID:adamgibbons/ics METHOD:PUBLISH X-PUBLISHED-TTL:PT1H BEGIN:VEVENT UID:29062@offbeat.amsterdam SUMMARY:Je verhaal klopt. Maar voor wie eigenlijk? DTSTAMP:20261019T211251Z DTSTART:20261120T144500Z DESCRIPTION:Workshop Warming Up Festival\n\nA workshop on target audience t hinking\, climate stories and winning people over.\n\nHow do you tell a cl imate story that is not only accurate\, but also resonates\nwith someone o utside your own bubble?\n\nWhen it comes to climate issues in particular\, our sense of urgency and\nconviction can quickly lead us to adopt a ‘broa dcast’ mode. Yet a story can only\ntruly resonate if you’re mindful of who you’re addressing: what’s on their mind\,\nwhat drives them\, and where i s there room to connect?\nDrawing on their work in Belgium and the Netherl ands and their background in\nbrand strategy and creative work\, Tallita O rtiz de la Torre and Patrick van\nHaperen know just how natural it is to t hink in terms of target audiences\,\nmotivations and barriers. In this wor kshop\, they apply that perspective to\nclimate stories and challenge crea tors to do the same.\n\nBecause a story doesn’t just start with what you w ant to say\, but with who you\nwant to reach.\n\nWarming Up Festival: Cult ure Professionals Day\n\nOn Friday 20 November\, Warming Up Festival\, in collaboration with the\nSustainable Cultural Sector Programme\, is organis ing a special Culture\nProfessionals Day. This event brings together the f estival’s themes with the\nissues you deal with on a daily basis: just as with the wider program\,\neverything here is intertwined.\nAfter all\, a g reat deal is also expected of the cultural and creative sector. We\nare he aring more and more about the role the cultural and creative sector can\np lay in the sustainability transition of wider society. But what does that\ nactually look like? Sometimes new regulations seem to clash with day-to-d ay\npractice. Not everyone creates work that focuses on environmental\nsus tainability\, and yet everyone can contribute to a positive climate footpr int.\nHow can you also ensure that environmental sustainability is fully i ntegrated\ninto your organisation’s policy\, without compromising other im portant values?\n\n\nCheck out more information and the complete Warming U p Festival program here\n[https://tolhuistuin.nl/specials/warming-up-festi val].\n\nIJzaal URL:https://offbeat.amsterdam/event/je-verhaal-klopt-maar-voor-wie-eigenlij k GEO:52.3830883;4.9030297 LOCATION:Tolhuistuin - IJpromenade 2\, 1031 KT Amsterdam STATUS:CONFIRMED CATEGORIES:amsterdam-noord,buiksloterweg,festivals,stories,warming up festi val,workshop X-ALT-DESC;FMTTYPE=text/html:Workshop Warming Up Festival

A works hop on target audience thinking, climate stories and winning people over.< /strong>

How do you tell a climate story that is not only accurate, but also resonates with someone outside your own bubble?

When it com es to climate issues in particular, our sense of urgency and conviction ca n quickly lead us to adopt a ‘broadcast’ mode. Yet a story can only truly resonate if you’re mindful of who you’re addressing: what’s on their mind, what drives them, and where is there room to connect?
Drawing on thei r work in Belgium and the Netherlands and their background in brand strate gy and creative work, Tallita Ortiz de la Torre and Patrick van Haperen kn ow just how natural it is to think in terms of target audiences, motivatio ns and barriers. In this workshop, they apply that perspective to climate stories and challenge creators to do the same.

Because a story doesn ’t just start with what you want to say, but with who you want to reach.

Warming Up Festival: Culture Professionals Day

On Friday 20 November, Warming Up Festival, in collaboration with the S ustainable Cultural Sector Programme, is organising a special Culture Prof essionals Day. This event brings together the festival’s themes with the i ssues you deal with on a daily basis: just as with the wider program, ever ything here is intertwined.
After all, a great deal is also expected o f the cultural and creative sector. We are hearing more and more about the role the cultural and creative sector can play in the sustainability tran sition of wider society. But what does that actually look like? Sometimes new regulations seem to clash with day-to-day practice. Not everyone creat es work that focuses on environmental sustainability, and yet everyone can contribute to a positive climate footprint. How can you also ensure that environmental sustainability is fully integrated into your organisation’s policy, without compromising other important values?

Check out more information and the complete Warming Up Festival program here .

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