I, Awhlkuhn Speak: To Unorthodox Fashion Folk

Entering the world of fashion through the side door?

Today we, the crowd and I, Awhlkuhn will speak to 2 individuals and 1 duo that forged a unique and unorthodox path for themselves in the world of fashion. Bypassing traditional channels to bring a fresh, sustainably minded approach to communicating and creating clothing culture and community. Come draw inspiration to further your own path in the same industry or apply these shared visions to any other place in life you need an overhaul and creative push.

Together with Iris van Melsen Co-founder Permanent Clothing Ben van Brummelen Co-founder Permanent Clothing Jonas Zitter co-founder KledingCast Edward Boyé Stylist/art director

Permanent (Ben & Iris)

“We are the owners of Permanent, a clothing brand from Amsterdam. Opposing the idea of fast fashion, Permanent seeks to make sustainability the norm. The brand is striving to reflect the unique individuality of the fashion culture through conscious collection concepts, in a more positive and sustainable way – a permanent way. For our SS26 Smog collection, Permanent looks at the timelessness of garments, questioning whether the innovations in modern fashion are not the re-appreciation of long-standing crafts. This is done through the use of natural dye pigments, wooden buttons and sustainable materials.”

Jonas Zitter (KledingCast)

“As co-founder of the Dutch mediaplatform known as KledingCast, Jonas is fully focused on connecting various different fashion communities in the Netherlands. Using his expansive network in the creative culture space, he also operates and journalist and PR-Consultant. Always knowing how to to find the right connections to take conversations and projects to a higher level.”

Edward Boyé

“My name is Edward Boyé, I was born and raised in the city of Amsterdam South-East and I run a clothing store in the city centre of Amsterdam named HUD which means Skin in Swedish. My roots are of Ghanaian and Nigerian heritage, I enjoy fashion and art and the amalgamation of the two entities.”

awhlkuhn

awhlkuhn is an Amsterdam-based producer, vocalist & DJ who strives to mix the diverse sonic textures he was exposed to in his childhood to help redefine what it means to be part of a diaspora. Operating as an MC and songwriter as well, he connects a wide variety of different people and ideas using his voice. Using these skills awhlkuhn has extended himself into the world of teaching and speaking working as a lecturer and moderator on various different topics such as fashion, visual arts & running an independent music business amongst other topics.