Brainwave #2: From white walls to experiental spaces

How can we experience art differently – beyond white walls, austere museum spaces and scholarly labels? Can we feel an exhibition’s message rather than just read about it? What role does space play in experiencing an exhibition?

Through a dynamic panel talk and a hands-on creative workshop, we will examine alternative curatorial and exhibition design strategies that engage audiences both critically and sensorially.

Panel Talk
Curators, artists and exhibition makers will discuss how exhibition design can provoke thought, engage visitors and connect art to everyday life. Through playful, embodied and contextual approaches, these specialists rethink exhibition space and offer fresh insights.

Mariana Jurado Rico, artist and curator from art cooperative Espacio Estamos Bien will introduce us to an unconventional art gallery setting – FLUSH a radical art space housed in the toilets of W139.

Flora van Gaalen, Head of Programming at Nieuwe Instituut, will will share how museum exhibitions can maintain an engaging and experimental edge.

Rosemarie van der Tol will take us into the world of immersive exhibition design, offering insights into working at Kossmanndejong, a leading design studio specializing in exhibitions.

Workshop: Moodboard & Creative Collage
In this hands-on workshop, we’ll tap into our inner designers. Using collage techniques, participants will create a moodboard inspired by one or more artworks, capturing the atmosphere they envision for the space housing them. Moodboarding serves as a valuable tool to structure creative ideas and inspirations when designing exhibition environments or any design project in general.