BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN PRODID:adamgibbons/ics METHOD:PUBLISH X-PUBLISHED-TTL:PT1H BEGIN:VEVENT UID:25899@offbeat.amsterdam SUMMARY:Umami: Taste Club DTSTAMP:20260808T053056Z DTSTART:20260910T160000Z DTEND:20260910T180000Z DESCRIPTION:What does umami actually taste like?\nMany of us have heard of it. Some think they know it. Yet when asked to describe\nit\, we often str uggle to find the words.\n\nThis gathering invites you to slow down\, tast e differently\, and explore the\nworld's most elusive taste through conver sation\, experimentation\, and shared\ndiscovery.\n\nFree Event – RSVP nee ded\n[https://mediamatic.stager.co/shop/default/events/111685420]\n\n\nWHA T WILL YOU DO\n\nHosted in the Panorama Studio at Mediamatic\, we'll spend relaxed Thursday\nevening around a table filled with umami-rich ingredien ts. Together we'll taste\,\ncompare\, question\, and redefine what umami m eans—not as a fixed definition\, but\nas a sensory experience that unfolds differently for everyone.\n\nThis is not a cooking class\, and it's not a lecture.\n\nIt is a participatory experience where every guest contribute s to the table.\nWhether you're a food lover\, designer\, chef\, artist\, entrepreneur\, researcher\,\nor simply curious\, you're invited to join.\n \nThroughout the gathering we'll experiment with perception\, discovering how our\nsenses influence taste and how attention can transform the way we experience\nfood.\n\n\nEnlarge\n[https://www.mediamatic.net/image/2026/7/ 27/umami_foodclub_1.jpg%28%29%28152151BC723723A11B8D8488960DBCE3%29.jpg]\n https://www.mediamatic.net/en/page/393561/laila-snevele-photo-archives\n\n Laila Snevele photo archives -\n[https://www.mediamatic.net/image/2026/7/2 7/umami_foodclub_1.jpg%28%29%28152151BC723723A11B8D8488960DBCE3%29.jpg]\n\ n\n\n\nWHAT TO BRING\n\nBring one ingredient that you believe expresses um ami! It might be something\nfamiliar\, surprising\, fermented\, fresh\, or deeply personal. We'll introduce our\ningredients\, taste them together\, and explore why each one evokes this\nremarkable fifth taste.\n\n\n\nYOU' LL LEAVE WITH\n\n• A deeper understanding of umami\n\n• A new awareness of your own sensory perception\n\n• Fresh perspectives on taste and creativi ty\n\n• New conversations and connections\n\n• Inspiration to continue exp loring food through all your senses\n\nEnlarge\n[https://www.mediamatic.ne t/image/2026/2/25/laila_snevele_2025_img_0527.jpg%28%29%283B504000447D1C35 38532422D4E13AA4%29.jpg]\nhttps://www.mediamatic.net/en/page/393038/laila- snevele-2025\n\nLaila Snevele\, 2025 -\n[https://www.mediamatic.net/image/ 2026/2/25/laila_snevele_2025_img_0527.jpg%28%29%283B504000447D1C3538532422 D4E13AA4%29.jpg]\n\nWith: Laila Snevele [https://www.mediamatic.net/en/pag e/382263/laila-snevele]\n\n\n\n\nLAILA SNEVELE/SENSOVERSE\n\nSensory food designer Laila Snevele explores the perception of food through\nmultisenso rial research. What role does color\, shape\, texture\, temperature\,\nsou nd\, mouthfeel and aroma play in our understanding of a certain food? And how\ncan we use these elements to change or elevate our sense of taste? Sn evele\ndesigns recipes for the brain.\n\nShe create custom sensory solutio ns for brands\, events and restaurants and gives\ntalks and workshops on c reative thinking and food design.\n\n\nINFORMATION\n\n10th of September\n1 8:00 - 20:00\nLocation: Panorama Studio (2nd floor)\, Mediamatic\n\nFree T ickets [https://mediamatic.stager.co/shop/default/events/111685420]\n\nThe event has a capacity of maximum 12 people. Registration will be possible in\nadvance or on the day itself via the ticket link.\n\nPlease note that this workshop will be held in English.\nFor questions\, please send an ema il to workshop@mediamatic.nl\n[workshop@mediamatic.nl].\n\nRead our ticket terms and conditions here\n[https://www.mediamatic.net/terms-conditions]. URL:https://offbeat.amsterdam/event/umami-taste-club-1 GEO:52.3765012;4.9132763 LOCATION:Mediamatic - Dijksgracht 6\, 1019 BS Amsterdam STATUS:CONFIRMED CATEGORIES:amsterdam-centrum,classes,eastern docklands,food,lecture,talk,wo rkshop X-ALT-DESC;FMTTYPE=text/html:

What does umami actually taste like?
Ma ny of us have heard of it. Some think they know it. Yet when asked to desc ribe it, we often struggle to find the words.

This gathering invite s you to slow down, taste differently, and explore the world's most elusiv e taste through conversation, experimentation, and shared discovery.

< p>Free Event – RSVP needed

What will you do

Hosted in the Panorama Studio at Mediamatic, we'll spend relaxed Thursday evening around a table filled with umami-rich ingredients. Together we'll taste, compare, question, and redefine what umami means—not as a fixed de finition, but as a sensory experience that unfolds differently for everyon e.

This is not a cooking class, and it's not a lecture.

It i s a participatory experience where every guest contributes to the table.Whether you're a food lover, designer, chef, artist, entrepreneur, resea rcher, or simply curious, you're invited to join.

Throughout the ga thering we'll experiment with perception, discovering how our senses influ ence taste and how attention can transform the way we experience food.

Enlarge

Laila Sne vele photo archives -

What to bring

Bring o ne ingredient that you believe expresses umami! It might be something fami liar, surprising, fermented, fresh, or deeply personal. We'll introduce ou r ingredients, taste them together, and explore why each one evokes this r emarkable fifth taste.

You'll leave with

• A deeper u nderstanding of umami

• A new awareness of your own sensory percept ion

• Fresh perspectives on taste and creativity

• New conve rsations and connections

• Inspiration to continue exploring food t hrough all your senses

Enlarge

Laila Snevele, 2025 -

With: Laila Snevele

Laila Snevele/Sensoverse

Sensory food designer La ila Snevele explores the perception of food through multisensorial researc h. What role does color, shape, texture, temperature, sound, mouthfeel and aroma play in our understanding of a certain food? And how can we use the se elements to change or elevate our sense of taste? Snevele designs recip es for the brain.

She create custom sensory solutions for brands , events and restaurants and gives talks and workshops on creative thinkin g and food design.

Information

10th of September
18:00 - 20:00
Location: Panorama Studio (2nd floor), Mediamatic

Free Tickets

The event has a capacity of maximum 12 peopl e. Registration will be possible in advance or on the day itself via the t icket link.

Please note that this workshop will be held in English.
For questions, please send an email to workshop@mediamatic.nl.

Read our ticket terms and cond itions here.

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