BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN PRODID:adamgibbons/ics METHOD:PUBLISH X-PUBLISHED-TTL:PT1H BEGIN:VEVENT UID:28154@offbeat.amsterdam SUMMARY:AI in the family: who does what at home? DTSTAMP:20261005T023535Z DTSTART:20261102T190000Z DESCRIPTION:Who books the dentist in your household? Housework is unevenly shared\, and AI\nthreatens to make this worse. Just Family turns this arou nd with their new AI\nassistant. With a.o. Elien van Riet & Tim Gouw.\n\nW ho plans the holidays\, the birthdays and the dentist appointments in your \nhousehold? Care and housework are still unevenly shared at home\, and th e mental\nload often stays invisible. AI threatens to make this worse: alg orithms learn\nfrom how things have always been done and divide up the hou sework before we even\nnotice. On 2 November\, we’re launching Just Family at Pakhuis de Zwijger. In a\npanel discussion\, we’ll look closely at the unequal division of housework\,\nquestion the effect of AI on the family\ , and shape the future of the Home\nAssistant together. Join us for this e vening about power\, AI and resistance at\nthe kitchen table\, and about h ow we free our families and ourselves from the\nblack box of housework.\n\ nSign up via the blue button!\n\nIn this programme Elien van Riet CEO & Fo under of Just Family AI\n[https://nl.linkedin.com/in/elien-van-riet] Tim G ouw Auteur\, columnist\,\npodcastmaker\, docent economie [https://www.link edin.com/in/timgouw/] Noëlle\nCicilia Co-founder Brush AI\, speaker on res ponsible AI\n[https://www.linkedin.com/in/noelle-cicilia/?originalSubdomai n=nl]\n\n\nMORE ABOUT THIS EVENING\n\nA fair division of tasks at home\nWh o does what around the house\, and who even starts that conversation at th e\nkitchen table? Is the division fair\, and who carries the heaviest ment al load?\nAnd what does AI do to that balance? Does it make the division o f chores fairer\,\nor does it simply reinforce who was already in charge?\ n\nHome Assistants break conservative patterns\nAI doesn’t decide who empt ies the dishwasher. You do. Yet algorithms are already\ndividing our famil ies before we notice: him into his bubble\, her into hers\, and\nsoon our children into their own. Fake news\, AI slop\, endless feeds and TV\naddic tion keep conservative gender roles alive and kicking. Home Assistants can \nbreak that pattern. But do we want an American Home Assistant at our kit chen\ntable\, with Big Tech in the middle of our family? Will it end up de ciding who\ndoes what at home\, and will we be sharing our personal data w ith America?\n\nJust Family\nOur answer: Just Family. A European AI assist ant that doesn’t drive your family\napart\, but brings it together and sha res out the housework fairly. The invisible\nwork becomes visible\, and yo ur data stays safely stored close to home\, in\nEurope. Imagine this: afte r a day at work\, you’re no longer drowning in the\nhousehold’s mental to- do list. Instead\, you have time and energy left for the\nthings that real ly matter.\n\n\nABOUT THE SPEAKERS\n\nElien van Riet is CEO and Founder of Just Family. As an AI expert and founder of\nAI Life\, she shapes the fut ure of work and home. Additionally\, she is a public\nspeaker on Agentic A I and the gender gap.\n\nNoëlle Cicilia is the founder of Brush AI\, a spe aker on responsible AI and\, most\nimportantly passionate about building A I that respects the people it affects. In\n2024\, she won the Responsible AI Leader award from Women in AI. In 2025\, she was\nnamed AI Person of th e Year.\n\nTim Gouw is a stay-at-home dad since 2020\, alongside being an economics teacher.\nHe writes about equality\, parenthood and well-being f or de Volkskrant\, NRC and\nother media.\n\nRead more In therapie met AI z odat mannen meer gaan zorgen.\n\nNiet langer kijken naar vrouwen die tekor tschieten in arbeidsparticipatie\, maar\nnaar mannen die achterblijven in zorg. Tijd om rolpatronen te doorbreken. Kan AI\nons helpen bij deze gedra gsverandering?\n\n[https://elienvanriet.substack.com/p/in-therapie-met-ai- zodat-mannen-meer] URL:https://offbeat.amsterdam/event/ai-in-the-family-who-does-what-at-home GEO:52.376857;4.9220756 LOCATION:Pakhuis de Zwijger - Piet Heinkade 179\, 1019 HC Amsterdam STATUS:CONFIRMED CATEGORIES:amsterdam-centrum,blues,books,discussion,eastern docklands,gende r,technology X-ALT-DESC;FMTTYPE=text/html:Who books the dentist in your household? House work is unevenly shared, and AI threatens to make this worse. Just Family turns this around with their new AI assistant. With a.o. Elien van Riet &a mp; Tim Gouw.

Who plans the holidays, the birthdays and the dentist app ointments in your household? Care and housework are still unevenly shared at home, and the mental load often stays invisible. AI threatens to make t his worse: algorithms learn from how things have always been done and divi de up the housework before we even notice. On 2 November, we’re launching Just Family at Pakhuis de Zwijger. In a panel discussion, we’ll look close ly at the unequal division of housework, question the effect of AI on the family, and shape the future of the Home Assistant together. Join us for t his evening about power, AI and resistance at the kitchen table, and about how we free our families and ourselves from the black box of housework.

Sign up via the blue button!

In this programme Elien van Riet CE O & Founder of Just Family AI Tim Gouw Auteur, columnist, podcastmaker, d ocent economie Noëlle Cicilia Co-founder Brush AI , speaker on responsible AI

More about this evening

A fair division of tasks at home
Who does what around the house, and who even starts that conversation at the kitchen table? Is the division fair, and who carries the heaviest mental load? And what doe s AI do to that balance? Does it make the division of chores fairer, or do es it simply reinforce who was already in charge?

Home Assi stants break conservative patterns
AI doesn’t decide who empt ies the dishwasher. You do. Yet algorithms are already dividing our famili es before we notice: him into his bubble, her into hers, and soon our chil dren into their own. Fake news, AI slop, endless feeds and TV addiction ke ep conservative gender roles alive and kicking. Home Assistants can break that pattern. But do we want an American Home Assistant at our kitchen tab le, with Big Tech in the middle of our family? Will it end up deciding who does what at home, and will we be sharing our personal data with America?

Just Family
Our answer: Just Family. A Europe an AI assistant that doesn’t drive your family apart, but brings it togeth er and shares out the housework fairly. The invisible work becomes visible , and your data stays safely stored close to home, in Europe. Imagine this : after a day at work, you’re no longer drowning in the household’s mental to-do list. Instead, you have time and energy left for the things that re ally matter.

About the speakers

Elien van Riet is CEO and Founder of Just Family. As an AI exper t and founder of AI Life, she shapes the future of work and home. Addition ally, she is a public speaker on Agentic AI and the gender gap.

Noëlle Cicilia is the founder of Brush AI, a speaker on resp onsible AI and, most importantly passionate about building AI that respect s the people it affects. In 2024, she won the Responsible AI Leader award from Women in AI. In 2025, she was named AI Person of the Year.

Tim Gouw is a stay-at-home dad since 2020, alongside being a n economics teacher. He writes about equality, parenthood and well-being f or de Volkskrant, NRC and other media.

Read more In therapie met AI zodat mannen meer gaan zorgen.

Nie t langer kijken naar vrouwen die tekortschieten in arbeidsparticipatie, ma ar naar mannen die achterblijven in zorg. Tijd om rolpatronen te doorbreke n. Kan AI ons helpen bij deze gedragsverandering?

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